DENIM REVOLUTION, FIRENZE

Replay brings the DENIM REVOLUTION to Pitti Uomo!
Replay will present its Denim Revolution during Pitti Uomo 93 in Florence.
Alongside the FW18 collection, the company will preview a capsule collection that is about to truly revolutionize the denim world: Hyperflex +, patented in partnership with ISKO™, is the result of tireless research and a major journey of innovation undertaken by this company from the Veneto region of Italy.
While Hyperflex – the brand’s well-known best-seller launched in 2014 – offers 100% elasticity in the weft, Hyperflex + also provides a certain percentage of elasticity in the warp, giving it a three-dimensional flexibility in the threads running the length of the fabric: a 3D elasticity for a perfect fit in every direction, which will stand the test of time thanks to the “recovery power” feature.
Colour options presented will be a black denim with black weft and a blue denim over-dyed in black, available in a range of models for both men and women.
For him, there is the slim-fit top-seller Anbass and a new slim-fit biker model, clean-lined chinos and a soft sport chino with an easy fit, drawstring waist and ribbing around the ankle.
For the ladies, in addition to the sport chino and biker models also proposed for the gents, we see the new model Luz, in skinny-fit top-selling denim.
Hyperflex + washes range from ultrablack with resin coating to a sanded black with distressed areas and localized abrasions to create a used effect, also available in a blue-black version that brings out shades of indigo. Models in grey tones range from a random cloudy wash to a mid-grey, in both clean and sanded versions. All garments have undergone the same 3D drying process that gives a worn look to the apparel.
The date chosen for the launch of the new Denim Revolution project is 10th January, during Pitti Uomo 93, at the Ex Manifattura Tabacchi, with a secret show starting at 10 pm, which will be attended by top buyers, celebrities, supermodels and bloggers of international renown.
An exclusive event to highlight a brand that has always paid homage to the tradition and authenticity of denim, without ever being afraid to explore its innovative and experimental aspects.
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